She gained publicity through the 2011 Cricket World Cup when she initially vowed to shed all her clothes provided India lifts the World Cup Trophy thus following in the footsteps of Paraguay's Larissa Riquelme and Argentinian Luciana Salazar who both vowed to strip if their respective teams had won the FIFA World Cup. Although India did lift the World Cup, she didn't keep her word of having nude claiming that she didn't get the necessary permission from the Board of Control for Cricket in India. This is looked upon as an act of cheap publicity by lots of the Indian People and media, however, this promise gave her enough visibility and publicity that now she has become a popular figure among the Urban Indian youth. She was once again in the limelight for posting a phony MMS on her behalf Twitter and Facebook account, but later on managed to get clear that the MMS was merely a video of her photo shoot for a magazine.
Having not lived around her promise initially, she did strip down just minutes after the face-off involving the Chennai Super Kings and the Kolkata Knight Riders in the Indian Premier League season-5 final that was eventually won by Shahrukh Khan's Kolkata Knight Riders. However some panel of adjudicators can always be out on whether her naked glory was genuine or just a Photoshopped picture, but Poonam Pandey didn't need anyone's permission in giving her fans and Twitter followers even more of her steamy pictures to gaze at.
Having made her first appearance on television as a contestant on the show Fear Factor - Khatron Ke Khiladi that was hosted by Akshay Kumar, Poonam Pandey had then decided to try her luck in acting in Bollywood Movies. Initially having being confirmed as the feminine lead by director Amit Saxena in his forthcoming film 'Jism' and she herself stating on her behalf on her Twitter account about her Bollywood debut, Saxena however later denied the claims.